Date Bait?!

Oh, My!!

Fraud in the on-line dating industry?

NOOOO.

Online daters sue matchmaking Web sites for fraud:

Match.com, a unit of IAC/Interactive Corp. (IACI.O: Quote, Profile, Research), is accused in a federal lawsuit of goading members into renewing their subscriptions through bogus romantic e-mails sent out by company employees. In some instances, the suit contends, people on the Match payroll even went on sham dates with subscribers as a marketing ploy.

Bogus romantic e-mails??

Sham dates with Match.com employees??

Say it ain't so.